Alcohol brands have crazy budgets beyond belief and they’re always looking for innovative ways to reach their audience. Diageo‘s premium Dutch Vodka, Ketel One have teamed up with Wallpaper and VICE on a conquest to find a contemporary craftsmen who brings traditional skills into the modern day. So basically, in layman’s terms – a craftsman is in with a chance of featuring in a high profile Craft Exhibition, be included in the Modern Craft Directory, extensive coverage in Wallpaper and exposure throughout their channels. Wait, that’s not all. You’ll be in with a chance to win a share of the Ketel One Legacy prize fund – £30,000. Find out more on the reverse if you’re interested.
follow YIN on twitter