This is the type of content we love to see brands produce. It’s beautifully made, has real substance and doesn’t force a product down your throat. Not only is Yoji Tokuyoshi’s story of moving from Japan to Italy and developing into a master of his craft captivating, it is also very similar to the story of Red Wing Heritage and it’s development. It’s easy to see why they chose to tell it, his passion for quality and hard work is a true reflection of the brands personal ethos. We produced a feature on the brand a couple of months ago, so you already know we’re big fans! Check out the video after the cut.