Inside Euston Station, JWT have installed this interesting interactive campaign to raise awareness on how people can step in and help put a stop to domestic violence. A series of interactive billboards have been placed in and around the station with a big screen starting off with a video of a man shouting in the face of a woman. People are asked to interact with the billboard via a mobile site that gives them chance to control the characters and manually drag the man away from the woman. Interesting for sure, I’m not sure how effective it will be though. It’s a nice experiment for sure but think the execution could have been a little better and more noticeable. Think a plethora of people will walk past without even noticing it, perhaps more interactive adverts around the location?
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