Epic winter landscapes (CGI, nonetheless), dramatic Game of Thrones style music and, in perfect synchronisation, the narration of GoT badass Tywin Lannister as the voice of nature. Three elements that make BBC’s new Sochi 2014 (Winter Olympics) trailer absolutely awesome. Created by RKCR/Y&R and director Tomek Baginski, the 90-second clip takes an approach of focusing on the battle with nature that the Winter Games holds, a challenge like no other, or, in his own words “I am the dreadful menace. The one whose will is done. The haunting chill upon your neck. I am the conundrum.” Gripping. Watch it after the jump.
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