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Caribbean Cruising – Haiti & Jamaica | Royal Caribbean

It’s not often that you can claim to have woken up in a different country four days in a row but that’s exactly what happened when Adam and I took to the seas and embarked on our first full length cruise, courtesy of Royal Caribbean. A quick plane ride (please note the sarcasm as this plane […]

Nike | Find Your Fast

posted by on 02/07/2015

Using brand ambassadors and an ad campaign getting consumers involved, Nike is talking all things fast. Nike is urging the Nike+ community to focus on a summer of speed, as they invite everyone to get on board with Nike Run Club to up your speed and prepare to run your fastest mile on August 30th. You can take part in a Find Your Fast challenge to train through the apps, products and live experiences this summer. To go alongside the campaign is a spot that launched today with a star-studded lineup. It feels fast, and involves some of the fastest Nike ambassadors in their respective sports. Check the ad after the cut and see how you can get involved with it all. Also, watch closely for a cameo appearance from a famous magician

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A Beautiful Collaboration | Behind the Scenes

posted by on 05/06/2015

i-D take us behind the scenes of the shoot for their latest campaign in collaboration with Microsoft as they launch their HP Spectre x360 laptop. It features make-up artist Ralph Siciliano, directors Santiao & Mauricio and models as they produce a “beautiful” collaboration paying homage to the subcultures of the decades gone by – all made possible by Microsoft as they lend their efforts by kitting out the set with top of the range gear. It’s always nice seeing the end results of a project but sometimes it’s nicer seeing the process involved and how everyone worked together to get there. Find yourself onset of i-D and Microsoft’s beautiful collaboration which features the HP Spectre x360 in action, the actual film drops next week.

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The London Eye Is Now Red

posted by on 20/01/2015

Coca Cola have signed a two year sponsorship deal that will see the London Eye turn red at night. Lights will illuminate the popular attraction so that it matches the colour of the soft drinks company for the next 730 days. Though this is good news for all involved with the brand it has brought some unwanted attention and complaints from health campaigners. Does this deal really send the wrong message to our youngsters about having a healthy lifestyle? I’m not so sure because i’m pretty sure that most people won’t even associate the colour of the Eye with Coke. What do you think of the newly crowned Coca Cola London Eye?

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Sailor Jerry | Life Outside The Lines

posted by on 12/01/2015

Sailor Jerry Spiced challenges to you to live outside the lines; open up and let your inhibitions go (to a certain degree), become a spirit that is free, independent and in control of its own destiny. The rum has launched their ‘Here’s to Life Outside the Lines’ campaign with the introduction of a short film which celebrates the spirit of rebellion through a lineage of road trips, choppers, wild times and living life to its fullest.

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En Route | The Snap Up

posted by on 05/09/2014

Strange ideas aren’t always bad. I came across this short film promoting a campaign that will run this weekend by Japanese clothing brand En Route. They are running a ‘crowd-sourced fashion show’ in Tokyo, whereby models (wearing the brands apparel) will walk around various areas of the city, while passers by take snaps on their phones. The incentive? Upload your photo to the brands site through an app, and if your photo is chosen you could take home a whopping 1,000 yen (just under £6) from cashier men walking around the city. Quirky, but interesting. Low cost (no venue hire), user-generated content (through the photos) and a ton of interactions from the general public (those who will be buying the products!). Watch the promo video after the cut.

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Fred Perry | #WeAreTipped

posted by on 05/08/2014

#WeAreTipped is an online campaign by English fashion label, Fred Perry. The campaign sees the brand select a hand full of creatives that they have “tipped” for success this year. Each creative is given a profile where they share their story as well as their connection with the brand; they’re also photographed on location of course wearing Fred Perry polos. Off the back of this, Fred Perry are also running a social campaign asking people to share their photos wearing Fred Perry polos. More after the break.

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Acura – Pulse | Advert

posted by on 19/07/2014

You can’t knock the importance of sound when making a film, this spot from Chris Sargent for Acura’s Pulse is evidence. The pacing and build up is beautiful with all the bokeh and cutaway shots to show the car from different angles. The sound is what takes you on the journey and slowly amps up the suspense to a climatic finish that celebrates the car’s performance benefits. ‘When man and machine connect. the extraordinary happens’. This whole spot feels a scene from a Christopher Nolan movie.

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Old Guys Still Got Game

posted by on 10/07/2014

Multivitamins. Not something you’d usually associate with cool content. Centrum however have got it spot on. In their new short film, they match up a group of old guys against guys almost half their age in a game of pick-up basketball in Harlem to prove that old guys can still get down with the kids. Sounds cringy, but it’s a fun little video of real people playing real sport and has managed to rack up over half a million views in a couple of weeks. We probably all know someone who can move like these guys, and it’s actually pretty inspiring. We spend our lives worrying about getting old, but it really doesn’t mean a thing, and these guys prove it. Good job. Click through to watch the video.

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Apple – iPhone 5S – Parenthood

posted by on 01/07/2014

Man, it’s weird be back in an environment so dominated by advertising, brands and titles with each vying for human connection with their consumers. Apple as we all know are one of the best at it. Strong brand guidelines that never swerve too far away and look for the ‘edgy’ business that most want. They’ve always kept it clean, simple and straight to the point. This latest one taps into the parents with a beautiful spot featuring several moments in an iPhone could help in a child’s life – from capturing moments, to play time and educating them on basic human process such as brushing their teeth. You’ll end up aww-ing at some point during this clip, if you don’t – you’re one cold hearted mofo. Smile.

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BIC – The Universal Typeface

posted by on 01/07/2014

Guess who’s back? After a refreshing month away in India, I’m back in the home of materialism and colonialism. Slowly getting back into the swings of things – not too fussed about all the endless content that I missed out on. Here’s something that I stumbled upon that’s a little different from the norm, BIC – the disposable pen company has launched the Universal Typeface Experiment, a digital attempt to create a unique handwritten font by using as much handwritten letters as possible. You might be wondering how this is possible – it’s all digital using Mobile Connect technology which allows users to to write in a natural way – as they would with a BIC pen on paper.

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