i-D magazine’s latest effort sees them pay homage to decades of subcultures. As this year sees i-D Magazine celebrate 30 years of beauty, they collaborate with Microsoft on the “Beautiful Collaborations” project. A visual journey that explores subcultures and how they’ve changed and evolved over the decades gone by. You saw all the action on set, now feast your eyes on the end product and how i-D and Microsoft have married of beauty, craft and technology. Watch after the cut
i-D take us behind the scenes of the shoot for their latest campaign in collaboration with Microsoft as they launch their HP Spectre x360 laptop. It features make-up artist Ralph Siciliano, directors Santiao & Mauricio and models as they produce a “beautiful” collaboration paying homage to the subcultures of the decades gone by – all made possible by Microsoft as they lend their efforts by kitting out the set with top of the range gear. It’s always nice seeing the end results of a project but sometimes it’s nicer seeing the process involved and how everyone worked together to get there. Find yourself onset of i-D and Microsoft’s beautiful collaboration which features the HP Spectre x360 in action, the actual film drops next week.
Courtesy of The New York Times, here’s a timelapse video of JR, a french artist, creating a ridiculously large mural on the busy streets of Manhattan. The mural which looks like a man on his commute through the city is around 150 foot long. One thing I like about timelapses is how easy they make even the hardest tasks look – watch it on the flipside.
Just a few week’s ago Adidas launched their Pharrell assisted campaign for Supercolor; a range of Adidas Originals Superstar trainers available in 50 colours! We’ve teamed up with the guys over at Footasylm to giveaway a pair of red Supercolors. Interested? All you need to do is answer the question correctly and fill in your details on the flipside.
It’s interesting to hear people speak so extensively about a font that we use everyday. This short doc is centered on the Times New Roman font, mapping its conception and usage in the media (and elsewhere) throughout the years – I love the way it’s filmed and the tactful use of type. Watching this video today exposed me to quite an interesting series. Last year, The Times teamed up with production company Betsy Works to produce a series of short form documentaries profiling the historical and cultural impact of The Times and Sunday Times and the work of their editors, journalists and contributors over the years. However, the ‘Times New Roman’ installment is much more light-hearted in comparison to some of the other videos from the series. Unquiet delivers powerful stories touching on the training people working in the media have to undergo in order to do their jobs.
K-Swiss have recruited music producer Diplo as the face of their latest initiative in support of young entrepreneurs. The global campaign “The Board” will induct 100 of you onto a board that will be tasked with rejuvenating the K-Swiss brand. If you’re successful, you will receive specialist training programme that will give you the opportunity to learn from industry specialists and have access to a global network of collaborators and industry experts. More after the break.
Finding a bag that can hold all of your essentials for work along with gym attire that caters to a mobile lifestyle isn’t easy. Everyone hates that one person on the tube with the extra large backpack bursting at the seams that refuses to take it off! The Aer Fit Pack is a kickstarter project proposing a bag that blends clean and understated design with a the functionality required to store and separate everything you need on the go up to 19 litres. I weirdly really like the design for this, I mean sure it’s nothing to write home about – but the simplicity does it for me. Although with all those compartments, better mind your “essentials” don’t get lost! More of the bag on the flipside.
Ben Sherman have launched their watch collection for this year’s spring summer; with a varied range of timepieces, the collection highlight’s Ben Sherman’s classic approach to design all the while staying true to traditional British heritage. With a clear focus for timepieces than can be worn everyday with both smart and causal looks – the smarter range blurs the lines between form and function offering clean-cut style through a range of HQ leather and stainless steel straps and facades. The casual end of the collection has a more sporty appeal, dabbling slightly in more colour palettes and exploring a less design-led approach in favour of a more relaxed aesthetic. To further emphasise on the brand’s love for its heritage, each watch is designed and named around Ben Sherman stores – prices start from a decent £60. See the collection after the break.
Ahead of spring, Farah presents their first ever sportswear capsule collection. Sporting a range of sweats and shorts as well as luxe sport jackets for extra measure, the collection is combines performance and practicality with style, drawing on the blocky and monolithic structures of the urban cityscape. For a debut, it’s strong – it’s not exactly gymwear but quite clearly your everyday wear with Farah’s use of a very neutral colour palette. The usage of grey, white and navy score these pieces a place in your casual selection. Check it our after the break.
“Don’t decide your style based on my style” says Pharrell, the face of Adidas’ latest campaign: Supercolor. The campaign reinvents the iconic Superstar sneaker (which is celebrating it’s 45th birthday this year) using diversity as inspiration – the shoe will be available in FIFTY different colours and you know there are sneaker heads out there who’ll purchase the whole range. This will solve a lot of first world problems problems, there’s nothing more annoying than seeing a nice pair of trainers and hating all the colour ways – see, problem solved. Anyways, check out the short and sweet promo film after the break.