MUJI has a ridiculous power over me. In fact, I know plenty of other people who suffer the same fate as me when approaching a MUJI store on your strolls. The fate that you will end up inside that store. Through no choice of your own, you just find yourself wandering inside and buying yourself some pens, a notepad and a small travel bag you’ll likely never use. Saying that, the reason why I can’t resist going inside is because their stuff is amazing. Minimal branding, clean design and super functional. They’ve recently released a whole new batch of travel essentials, showcased in a brilliant short film showing off the items from packing to final destination and how best to use them on your travels. Watch it after the jump.