With more than 750 million people living without clean water, Water.org have partnered with beer brand Stella Artois to help solve this. ‘Buy a Lady a Drink’ sheds insight into the lives of several women around the world who dedicate their lives to support their families, a big part of which is spent making sure water is available to them. Insights from the campaign shows that these women walk a combined 200 million hours a day for water. As a part of the campaign, Stella are selling limited edition chalices for £4.50, which they have pledged will provide 5 years of clean water for 1 person. More after the break
I think it’s worth mentioning that this is a good campaign; the video profiles are powerful though they could have done with a bit more context delving deeper into these stories. Visually too, the photography is really strong. You can support this campaign by purchasing a Stella chalice below.