Ben Sherman have launched their watch collection for this year’s spring summer; with a varied range of timepieces, the collection highlight’s Ben Sherman’s classic approach to design all the while staying true to traditional British heritage. With a clear focus for timepieces than can be worn everyday with both smart and causal looks – the smarter range blurs the lines between form and function offering clean-cut style through a range of HQ leather and stainless steel straps and facades. The casual end of the collection has a more sporty appeal, dabbling slightly in more colour palettes and exploring a less design-led approach in favour of a more relaxed aesthetic. To further emphasise on the brand’s love for its heritage, each watch is designed and named around Ben Sherman stores – prices start from a decent £60. See the collection after the break.