Run Dem Crew were enlisted by portable Bluetooth speaker brand UE (Ultimate Ears) in their latest campaign “Make it Boom”. In a bid to showcase the brand’s “Make Music Social” ethos, Run Dem competed against two other crews and few others in a relay race across the city at night where they use their UE Boom’s as batons. Check it out.
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For those who haven’t come across the brand before – UE specialise in wireless speakers, with their latest offering being the UE Boom. I’ve tried the speakers myself and I was quite impressed. Visually it’s quite striking; it’s fairly light and easy to carry, though it takes up more space than I would like in a small suitcase… has to be said! Sound wise I’ve no complaints, the volume is decent and the base response is petty sweet – it’s also water resistant which is a bonus!