Coca Cola have signed a two year sponsorship deal that will see the London Eye turn red at night. Lights will illuminate the popular attraction so that it matches the colour of the soft drinks company for the next 730 days. Though this is good news for all involved with the brand it has brought some unwanted attention and complaints from health campaigners. Does this deal really send the wrong message to our youngsters about having a healthy lifestyle? I’m not so sure because i’m pretty sure that most people won’t even associate the colour of the Eye with Coke. What do you think of the newly crowned Coca Cola London Eye?
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