Sailor Jerry Spiced challenges to you to live outside the lines; open up and let your inhibitions go (to a certain degree), become a spirit that is free, independent and in control of its own destiny. The rum has launched their ‘Here’s to Life Outside the Lines’ campaign with the introduction of a short film which celebrates the spirit of rebellion through a lineage of road trips, choppers, wild times and living life to its fullest.
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Sailor Jerry is a spiced rum inspired by Norman “Sailor Jerry” Collins,a famed American former sailor turned tattoo artist and the personification of an independent spirit who lived life his own way.The company began producing clothing using his artwork as the main feature and quickly built a cult following. Sailor Jerry Spiced was the natural next step in continuing his legacy. It is a straight-up, no nonsense, old-school Caribbean rum infused with natural spices.
Sticking with this ethos, the film features a montage of new and archival footage of genuine skaters, bikers, musicians and classic car enthusiasts as well as original footage of Collins – Sound tracked to Iggy and The Stooges’ cult-classic track, ‘TV Eye’ the campaign also marks the recent collaboration with global rock and style icon, Iggy Pop, for ‘The Flash Collection by Iggy Pop’.
Take a look at the short film to truly understand the nature of the brand and its values. Be inspired by their free state and advocacy for being who you are at all times.