Last week River Island invited us to a rather lavish dinner at a secret location in central London to celebrate the launch of their Autumn/Winter 2014 campaign. While at dinner, the fashion brand unveiled their campaign film and gave us a glimpse of its conception with a behind the scenes clip. This season RI have adopted a stylised approach by placing strong looks on bold coloured backgrounds and very minimal props – so we’re left with a striking presentation keeping the clothing as the focal point. On top of that, this also marks the launch of RI’s first TV advert which will be broadcast from today. Check it out after the break.
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Campaign Film – Online