It’s fair to say that snowboarding isn’t exactly a popular sport over here, but if you’re a follower of any content put out by sports brands such as Nike and adidas, you’re bound to have been exposed to some form of media around the sport. As the first installment of their new ‘Nomad‘ series, adidas take a trip to Japan to test out the 2014 collection of gear. In the mountains of Hokkaido and the streets of Sapporo, some boarders, who 90% of the UK population has never heard of, take to the snow and show off their skills. A sport that we never do unless on holiday, but always appreciate watching as these daredevils risk their lives for our viewing pleasure. Thanks, adidas. Click through to see the video.
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