A wonderful little advert from the folks at Droga5. They’ve helped sports brand Under Armour creatively shift from their brawny footballers to ballerinas for their biggest women’s campaign yet. Opting not to go with a big name athlete like many of their rivals would, the advert features Misty Copeland who’ll stand alongside the likes of Olympic gold medalist Lindsey Vonn, tennis player Sloane Stephens and soccer star Kelley O’Hara in I WILL I WANT campaign series. The moving 60 second clip features the ballerina warming up while the voice of a young girl recites a harsh rejection letter she received in her younger years. Ballet is as elite as any other sport, if not more harsh than a modelling agency: “You have the wrong body for ballet. And at 13, you are too old to be considered,” says the voice. Despite all the rejections, Misty managed to rise above and become a soloist for the American Ballet Theatre which the spot highlights towards the end. Watch on the reverse.
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