Well, this is everything. I stumbled across a great interview with the cinematographer Chayse Irvin last night which led to me to browsing through vimeo to stumble upon this. They called him the lighting master and after watching this, I can definitely see why. Gatorade‘s commercial focuses on the locker room moment before the game, where the players mentally fire themselves up for the game ahead. The film perfectly captures the intensity and intimacy of those moments through the slow build up. The lighting, sound and colour go hand-in-hand perfectly – by the end of it, you’ll want to jump up and go play.
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So good. It makes me want to get into cinematography – another form of telling a story. The thought of playing with elements such as sound and lighting (I know we use it for photography but it’s different in film) to craft a story and scene is appealing.