#WeAreTipped is an online campaign by English fashion label, Fred Perry. The campaign sees the brand select a hand full of creatives that they have “tipped” for success this year. Each creative is given a profile where they share their story as well as their connection with the brand; they’re also photographed on location of course wearing Fred Perry polos. Off the back of this, Fred Perry are also running a social campaign asking people to share their photos wearing Fred Perry polos. More after the break.
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The campaign reminds me a little of Peter Werth’s N1 Project which launched last year. I think the photography for this is really great and I like the concept, but I’m not a fan of the execution- it can be confusing navigating through the content. The user journey could have been a lot smoother.