When considering the more beautiful aspects of design, typography is not exactly something at the top of mind. Until now, I had never watched or read anything associated to type design that has fully engrossed me like this did. Dan Rhatigan, a typographer and director from Monotype, recently worked with Grey London to create Ryman Eco “the world’s most beautiful sustainable font”. Sustainable meaning it uses 33% less ink than fonts such as Times New Roman and Arial. In the video, he talks about the font and if you appreciate anything design, but haven’t quite given typography the time of day, I’ll be surprised if by the end you’re not judging every bit of text you see from now on. It’s quite the art, and while everyone puts there efforts elsewhere with design (technology, architecture etc.), it seems to get left behind. Next time you work on a project, have a longer think about the font you’re using. Catch the video after the cut.
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