Man, it’s weird be back in an environment so dominated by advertising, brands and titles with each vying for human connection with their consumers. Apple as we all know are one of the best at it. Strong brand guidelines that never swerve too far away and look for the ‘edgy’ business that most want. They’ve always kept it clean, simple and straight to the point. This latest one taps into the parents with a beautiful spot featuring several moments in an iPhone could help in a child’s life – from capturing moments, to play time and educating them on basic human process such as brushing their teeth. You’ll end up aww-ing at some point during this clip, if you don’t – you’re one cold hearted mofo. Smile.
follow YIN on twitter