You can’t knock the importance of sound when making a film, this spot from Chris Sargent for Acura’s Pulse is evidence. The pacing and build up is beautiful with all the bokeh and cutaway shots to show the car from different angles. The sound is what takes you on the journey and slowly amps up the suspense to a climatic finish that celebrates the car’s performance benefits. ‘When man and machine connect. the extraordinary happens’. This whole spot feels a scene from a Christopher Nolan movie.
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