What’s with every brand getting involved in the sportswear game these days? H&M and now fellow Highstreet retailer Topman have entered the game with a debut collection. I guess fitness has become a big thing in the past few years and looking good whilst doing it is becoming more of a thing. I’m usually swoosh’d out to the max with an off-brand NBA jersey in the gym, you know how we do. There’s only so much you can do with performance wear, it’s more to do with the fit and functional side of things as opposed to out there design. Get the fit and quality right and you’re onto a winner. Topman have the upper hand when it comes to pricing as their sportswear rivals such as adidas have a somewhat higher mark up. £30 for shorts has always been ridiculous in my mind. More on the reverse.
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Video lookbook below. Not quite sure what to make of the film, it lacks a bit of solid art direction. It comes across as a bunch of dudes jumping around BTS of the lookbook shoot.