What an incredible advert, a simple message relayed through some wonderful storytelling. I’ve been fighting with the fact that a lot of advertising is meaningless, adding consumerist noises to an already noisy world. On the good side of advertising, people create pieces like this that make you look back at your own life and reflect. The story follows a man on his daily routine to work but stopping to help whoever he sees on the road, from helping a lady with her portable market stall, feeding a stray dog and giving money to a homeless child. What does he get in return? You’ll see around the 1:57. It may even bring you to tears.
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So simple yet so powerful. The human connection, it all starts with one.