Everyone has a story – not just humans, even brands. Bacardí is a renowned name across the globe for its rum but much of its history is unknown. With over 150 years of history behind them the cuban family opens its archives to tell the brand’s heritage and roots through their new advertising campaign. The story takes us back to 1862 in Cuba where the journey has taken them through earthquakes, fire, wars and revolutions; to U.S. Prohibition and being exiled from Cuba to what it is today.
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The spot is so well executed. Big budget, great execution with a nice story and narration.