Iconic British footwear brand, Dr Martens have returned with their successful ‘STAND FOR SOMETHING‘ campaign for SS14. The campaign revolves around the brand’s audiences rebellious and non-conformist spirit. The whole messaging around the campaign asks the question ‘What do you stand for?‘ as simple as that. What do you actually stand for? Take a moment to think about it. I was asked to part in a shoot with 3 others including photographer Garcon Jon and bloggers Mademoiselle Robot and Menswear Style. As you all know, I hate being on that side of the camera so it was an interesting experience.
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