This is the kind of work I’d like to produce, it’s something I would look back at over the years and say ‘damn I’m still proud of that ad’. Nike India released this short film to celebrate cricket – if you’ve ever been to India, you’ll know what the country is like when it comes to the sport. I’m probably one of a few Indians that doesn’t like the sport but this film has made me want to play. Anywhere. More after the cut.
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It’s how they conveyed that message through brilliant execution that’s the best part. The fast transitions and tempo from one environment to another is effortless. Cricket can be played any time, anywhere. Just do it.
Lord knows how many takes it must have taken to get this right.