Absolutely incredible. It’s films like this and Nike’s Undiscovered that make me want to get out of the office and play the beautiful game. A few days ago, I spent my afternoon at our old university, LCC, helping current students through a set of D&AD challenges – one of which asked how we could communicate around the world without a language barrier? Signs and visuals are one form of doing so. Football is also a universal language – the raw passion of the kids in Dakar is beautifully brought to life by this film. ‘In Africa, day after day, children play football endlessly everywhere, hoping to become the next Messi or Drogba’ that’s what it’s all about, it’s more than the money and bureaucracy of FIFA and branding, it’s something that gives these children hope for the future. Watch on reverse.
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