Last week, y’all probably saw the release of the NikeFuel Paris film all over the internet. Here’s the London edition – same concept, different city. Only so much you can do with this type of film and it encapsulates what our city is all about: the hustle and bustle, constant movement to bend, move, dance, twist, run, jump, volley, and break limits. I’m really digging the new FuelBand and the sessions functionality – it’s definitely made me more of an active user as it tracks my gym sessions more effectively. So it’s not just the runners who can get more than 5000+ a day.
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London loves to conquer km’s, scale heights, tackle under floodlights and keep going after hours. To bend, move, dance, twist, run, jump, volley, and break limits. We love to move in this city, and every time you do it counts to help reach your NikeFuel goal. The city is your playground, so we’ve introduced a guide to help you reach your goals no matter how you move.