Now here’s something different. Motorola have created an interactive print advert that will appear in the pages of select copies of Wired magazine. This unique idea is a worlds first and if a success could start a new trend. The ad will allow readers to customise the Moto X phone by giving them the chance to change to colour of the phone simply by touching the paper. Check out the video after the cut to see how the whole thing works and pick up a copy of WIRED‘s January issue at select newsstand’s and stores to put it to the test.
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