Brilliant. When every retailer’s advertising touches on the warm fuzzy feeling everyone has around this time of the year, Harvey Nichols chose to flip this on its head with their latest campaign by encouraging consumers to abandoning the thoughtful giving and spend as much on themselves. They’ve created a beautifully minimal collection of gifts in the Sorry, I Spent It On Myself range which includes items such as toothpicks and Lincolnshire gravel. The advert shows different family scenarios where one member has spent all their money on themselves whilst buying whack presents for everyone else. Watch on the reverse.
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‘Tis the season to be self-indulgent! This Christmas, a little something for them means a bigger something for you.