Last week, Supremebeing held the the 4th installation of their renown #WhiteCanvasProject with a helping hand (and a kindly donated rooftop) from London art collective EndoftheLine. The purpose…to create unique artworks by reclaiming and reinventing objects with no original purpose as art (the limited edition varsity jackets created by the artists were a bonus). In the words of actor/comedian Danny Kaye “Life is a great big canvas, and you should throw all the paint on it you can”…
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Forgive me for paraphrasing but most would agree ‘art is in the eye of the beholder’. It is this notion which drives the concept behind White Canvas Project (WCP); a forum which encourages artists to explore and experiment with their environment; viewing their surroundings as a ready-made (and often ignored) canvas. The latest episode in the WCP journey, which has graced cities around the globe (often making its home in derelict and unconventional spaces) brings the project to the rooftop of Rockwell House; the HQ for EndoftheLine (and coincidentally the venue for another one of london’s unique experiences, Hot Tub Cinema).
I have been privileged to be in the presence of the talented artists in the build-up to the last two WCP events (read here and here) and an aspect I look forward to is the creation of the ‘wearable canvases’. A ‘by-product’ of the paint jams is a range of limited edition t-shirts inspired by the work of the artists however this year Supremebeing decided to switch it up by commissioning a collection of varsity jackets. The jackets are the result of a collaboration with four different artists (Blacklodges, Ornamental Conifer, SheOne & Mr Penfold) featuring four distinct design styles on two different colourways (all of which are hand printed in the UK). The collection will be available to buy online here from 1st Nov. Check out a few images from the launch (along with a sneakpeek at the varsity jackets) below.
Special thanks to the Supremebeing & Sane Communications team.