Word to Madbury Club. They’re like the cousin who comes around to stay once in a blue moon, you see them for a bit and they disappear.Whenever these guys go back into their bat cave, the end product is always next level. They’ve set the standard with the whole narrative, execution and marketing around their latest project, CHAZEBRALOPE. Teaming up with the German sportswear brand to produce their very first sneaker collaboration, the giant clearly understood TMC’s vision and allowed them creative reign to produce the sneaker of their choice and all the great content revolving around it. More on the reverse.
follow YIN on twitter
Remember the Puma x Hypebeast collaboration? Puma are doing things right. I may not be a fan of their silhouettes but the hype has made me want a pair of these. I’ll probably end up not wearing them but still. Now sit back and enjoy the trailer:
Here’s some of the instagram content, from print posters to teaser clips in the lab. On point.