Dopeness! to celebrate the first Indian winner of their Superstore award, Mumbai’s Le Mill, online fashion hub Farfetch debuts new Bollywood inspired fashion film. Most fashion films are always quite dark and arty farty so it’s refreshing to see one that’s quite light-hearted and action packed – filled with a lot of Indian movie clichés which you’ll notice in the fight scene. It stars a heroic protagonist and his equally fashionable love interest who find themselves battling against an evil villain and a bunch of cronies to defend their love. The only thing missing from a typical Bollywood film is a dance scene and um, Indian fashion designers. I’d have expected them to hero some regional designers in a film like this. Watch Dishoom! on the reverse.
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