As we know, brands are ensuring that every new handset has a level of functionality that makes it impossible for us to see our phones as just phones. The smarter our smartphones get, the more they become a part of our lifestyle. Samsung is no exception. Apple’s biggest rivals’ new range of Galaxy phones have boasted skills that puts them ahead of other handsets in the market, but their latest campaigns sees them using some familiar faces on the creative scene and regular consumers to show just how to put the skills to test. BMX pro Harry shows the S4′s slow-motion functionality, while Shadez The Misfit teases a new song and exhibits it’s double-camera filming feature in the recording studio. Suffoca take the S4 Active underwater, and Isamaya FFrench creates art with her phone. Check out the videos under the cut.
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