Working in Swoosh-land with Yin, it’s easy for Just Do It to become more of an acronym or a campaign name than a movement on a day-to-day level when you’re in the thick of it. This morning’s unveiling of Nike’s global TV ad, ‘Possibilities’ was a refreshing reminder of what Just Do It can represent. It the heart of it, Nike’s 25 year old slogan is about pushing ourselves to the limits; not talking about it, quite simply – just doing it.
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With narration from Bradley Cooper and features from Serena Williams, Gerard Pique and LeBron James, obviously it’s a very polished look at inspiring us to push ourselves further, but the sentiment is still poignant. As Bradley says in his very first line, “If you can run a mile, run a race, run a marathon, outrun a movie star.”