I’m sure most of you have noticed the folks at VSCO actively promoting their new Commuter filter pack which ties in with the launch of San Fran denim brand Levi’s new season Commuter collection. The campaign takes a transmedia storytelling approach where photographers were asked to share their commute with the VSCO curating the selection site here. On top of all engaging user-generated content through the photography platform, Levi’s have created a series of short films about creative thinkers and makers who commute to work by bike. It’s beautifully filmed and ties in perfectly with the rest of the campaign. Read on.
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Levi’s have always been about creating workwear; this film series focuses on the commuter series of the modern day workforce, celebrating the work they do and the journey in. Watch the first episode below, features Chris DiMinno, Head Chef of Portland’s Clyde Common restaurant.
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