So nicely done. They debuted this earlier tonight during the Champion’s League game between the Barcelona and PSG game which is the best and probably the only time you’d be able to keep hold of people’s attention for such a long time. Heineken have been known for their big adverts over the years and this one is no exception. ‘The Final‘ sees Heineken reward a huge football fan, an opportunity of a lifetime with a ticket to the UEFA Champion’s League Final. One issue, he’s half way across the world with only 48 hours to get there. The race is on and that’s where the narrative kicks in. The epic voyage from the Amazon to London takes the main character through a rather Indiana Jones-esque path through the jungle, cities and interesting characters.
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