So nicely done. They debuted this earlier tonight during the Champion’s League game between the Barcelona and PSG game which is the best and probably the only time you’d be able to keep hold of people’s attention for such a long time. Heineken have been known for their big adverts over the years and this one is no exception. ‘The Final‘ sees Heineken reward a huge football fan, an opportunity of a lifetime with a ticket to the UEFA Champion’s League Final. One issue, he’s half way across the world with only 48 hours to get there. The race is on and that’s where the narrative kicks in. The epic voyage from the Amazon to London takes the main character through a rather Indiana Jones-esque path through the jungle, cities and interesting characters.

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New footwear excites me. Addicition is a powerful thing and sometimes can be ugly but in my case I don’t think being addicted to footwear is neccessarily detrimental to me as a person. Unless I overspend and become hoomeless due to my need to acquire the latest in the footwear game, but I don’t really see that happening. Anywho let’s move away from my habit and actually talk about some new sneakers & shoes. Givenchy have released images of their Pre-Fall footwear collection for 2013. On offer are boots, formal lace-ups and sneakers, with some intricate interwoven leather, some lace and some solid colourways. Personally the black hi-tops are my fave but which ones do you like? Have a look at the collection at let me know.

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I’m back, my first Eargasms on #YYV3 but may be constructing this post less frequently in future. I think I’ll leave Eargasms to our resident music maestro DJB as long as he doesn’t post JLS or McFly haha. We’ve got a strong selection of songs from a plethora of artists and genres. You know how we do, eclectic as ever.

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I can’t. I honestly can’t watch this without my heart skipping beats, it’s absolutely insane. Ukrainian daredevil who goes by the online pseudonym of Mustang Wanted tests gravity by hanging off high rise buildings with ONE hand to hold on. His upper body strength must be unreal, alas even if you do have the strength, would you ever try this? Like imagine your finger slipped or there was a mad rush off wind. Boom. Dead. It’s a dangerous ‘sport’ / hobby whatever you want to call it. Watch the video after the cut.

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We all know that advertising is big business and brands pay ridiculous amounts of money to place their ads in prime time TV slots, however it’s not always TV ads and print media that make a lasting impact. Sometimes it takes a little bit more creative thinking and the good folk over at Renault have done just that. Creating a unique driving experience they shocked two unsuspecting guys and two girls by bringing a dose of France to the streets of the UK during their test drive of the new Renault Clio. The creative and completely shocking tactic is more than likely to be imbedded in the minds of these potential customers and will certainly have them spreading the news about Renault and their new car. I would love to go a test drive like that, peep the videos on the flipside to see exactly what I mean.

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