Ever trying to broaden the scope of their brand H&M have made an effort to fully highlight this years H&M Conscious range. A partywear collection made from more sustainable materials, the collection features clothing and accessories for both men and women, and is part of H&M’s Conscious work to offer more sustainable fashion. Organic cotton, recycled polyester, recycled polyamide and Tencel are a few of the more conscious minded materials used within this collection. The Conscious Exclusive collection will be available online and in approximately 140 stores worldwide from April 4, 2013. See more the collection on the reverse.
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“I love how this collection has pure glamour and style, and is made from more sustainable materials. For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work,” - Ann-Sofie Johansson, H&M’s Head of Design.