I had the pleasure of meeting the man behind Parisian brand BKRW at a shoot in Amsterdam back in October. The online/print magazine-turned-retail store has been around since 2006, in the game before most of the hype kids showed up and their hard work over the years has led to several brand collaborations. The latest one with sportswear brand Puma to produce a special edition R696 pack that pays homage to the brand’s heritage and futuristic direction. Enough of the shoe, truthfully I’m not the biggest of Puma fans. It’s the shoot that really grabbed my attention, really nicely put together with an army theme. More on the reverse.
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I just love the colours and art direction of it. A nice way to showcase a pair of kicks using a theme as opposed to the usual ‘lifestyle’ shot. My only gripe is the shoe needs to brightened up a tad so it’s a bit more visible.
The shoes are available in both OG and Lightweight editions, the shoes blend neutrals, faded greens, and earth tones along with hits of teal branding and eyelets. Check out their store.
I need to get my hands on the Running issue of their print magazine somehow. Someone hook it up.