Aha, fooled you potheads who misread the title for Wake & Bake. This post celebrates the craft behind the art of printing posters – it’s not just ordering a custom-made poster online and seeing the finished product. Henry & Co, an Atlanta-based print shop teamed up with Matchstic to create a special, letter-pressed poster. Videographer Brent Clouse documents the technical side of using early printing presses – expert level of craftsmanship in a digital age where doing something by hand is somewhat rare. Hop on after the cut to watch.
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