We’re a tad late with this one, but it deserved to be shared. Brick Lane has become synonymous with being a hub of creativity, fashion, art and unconventionally innovative advertising campaigns and the latest one has surely pulled out all the stops. Truman Brewery was temporarily transformed into an 8-bit heaven over the weekend complete with a pixelated black taxi, postbox and even a dog amongst other things to promote Disney’s latest animated picture Wreck-It-Ralph. If you missed it click through to peep the eye-candy, a delightfully nostalgic nod to the 80′s era of arcade games filled with classic gaming references that even the current generation of smart phone gaming infants would appreciate. Check it out after the break.
Words by RICHARD