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Flying Horse | Store Launch

posted by on 13/12/2012

Flying Horse | Store Launch

 Good ol’ denim…a staple piece of any wardrobe regardless of gender, age, season or occasion. Last week we were privilege to explore the ‘Spirit of indigo’ when we headed down to the launch of new Denim Label Flying Horse at their debut store on Soho’s Newburgh Street.

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Flying Horse |  Website 

Whilst many are divided by whole ‘slim fit vs skinny fit’ debate (I’ll save that for another post)…jean enthusiasts all over the globe remain divided by what they regard as superior denim…American Heritage or Japanese Raw.  Flying Horse has recently opened up its first store in the Carnaby Street area offering an alternative experience inspired by travels in South Asia.

This alternative experience is reflected both in the product and in the environment in which the Jeans are sold. Upon entrance, the brand’s ethos inspired by nomadic travels was clearly manifested in the stores atmosphere. Styled in an Asian beach market theme…complete with fish nets, bamboo lights and a sun bleach effect wood cladding basement.

Denim aficinados, fashion journalists and friends were treated to beer, wine and a live acoustic set from The Charlatan’s Tim Burgess and Mark Collins (I have been told they are raising money to fund the recording of the band’s next album on the International Space Station #Cray). Playing out classic songs, the show was a small intimate affair in the store and perfectly matched the chilled out ethos of the brand.

Prices for jeans start at £115 (sold in straight and slim fits), Graphic Tees priced from £29 and Indigo dyed shirts from £85.

Check out the photostory below and keep an eye out for our upcoming review