I said we wouldn’t post for a few days seeing as it’s the festive period but I can’t take a break like that. Found myself up doing freelance stuff last night, no time for breaks – just yet. I stumbled across a new piece from Variable – the guys behind the stunning Holi film have released their latest work for boxing brand Everlast. It’s an inspiring piece on boxer Deontay Wilder’s story and his motivation to be the next great heavyweight. Fuelled by love and compassion for his daughter, Deontay’s story has been beautifully portrayed with breathtaking cinematography. They’ve done it right. Watch on reverse.
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Grading, lighting, sound and editing. Just perfect for a story like this. Will you be going H.A.M in the gym/running post-Christmas?
At 6’7” and 215 pounds, Deontay Wilder always imagined he’d be making a name for himself on the football field or the basketball court. After the birth of his daughter Naeiya, his dreams took an unpredictable turn. She was born with severe spina bifida and doctors told Deontay that she would most likely never walk.
Torn by the news, Deontay immediately abandoned his dreams of being a professional athlete and began to work multiple jobs to pay for the surgeries and medical care Naeiya required. After a year of tirelessly working to support his daughter, a miracle occurred. Through a friend, Deontay discovered a hidden gift that would change his and Naeiya’s lives forever; boxing.
With Naeiya as his inspiration, Deontay has rapidly risen through the ranks in the boxing world where he is widely considered the next great heavyweight contender. Fueled by love and compassion, Deontay’s boxing has afforded him the opportunity to provide his daughter with the best medical care possible. Naeiya is now able to walk on her own. One step at a time, Deontay and Naeiya continue their fight and journey toward greatness together.
From the beginning, this project has been defined by a single word, passion. Our entire team felt it was our duty to share Deontay and Naeiya’s story`as it further instills our belief that lives can be changed when you give of yourself for the good of others.