Gah, brilliant. Nike has been brilliant at tapping into digital brand ambassadors and Casey Neistat is definitely one of them. The film maker and director was asked by the Swoosh to create a film about earning Fuel Points which requires him to be active. In true, Casey fashion – he decides to head to the airport without tickets and travel the world on a highly active adventure across the globe 5 days. Result = A bazillion Fuel Points earned through a various activites in a plethora of countries. Perfect timing with 2013 around the corner – what will you be DOING MORE of? Anything can happen. Make it count. Happy New Year folks!
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