Some terrifying moments in Canon’s latest advert, one shown above. We’ve all done at least one of the things shown in the advert before to get the ‘shot’, what lengths have you gone to get it? I think my worst one was recently when I was running after a runner taking photographs, imagine if I slip and fell? I’d do everything to ensure my camera didn’t touch the floor. Even if it meant getting injured myself haha. This is such a simple advert, so nicely put together and resonates with every photographer – beautifully done, Canon. Watch on the reverse.
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