It seems like Mercedes are trying to branch out into a much younger demographic with their recent campaigns – I’m sure you all came across the ‘interactive‘ social advert featuring grime rapper Kano. This latest TV spot is all about controlling your own desires or letting the desire take control over you in a Devil-like manner. Scottish actor Dougray Scott plays the main role in this advert as a long lurker in the city, till he finds the SLS. Not quite sure how he managed to acquire it in the film but hey – ‘Desire is something you can’t control’.
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