First of two Nike posts today, again I promise I’m not being paid for these. They just happen to have the resource to consistently keep knocking out these flawless advertising campaigns worldwide, this sport titled ‘Parallel Journeys‘ is probably one of the best I’ve seen from them. It’s set in my motherland so I instantly have a soft spot for it; the advert focuses on the millions of young cricket athletes in India who relentlessly seek perfection in their craft, no matter where they are or where they play. I feel it perfectly documents the passion for cricket back home, from the town kids to professionals, Cricket to India is what Football is to England. It’s more than just a sport. See more after the cut.
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Nike built up the climax of the advert through out to end it with the simple ‘Just Do It‘ and what’s interesting is the use of #BleedBlue hashtag at the end. I had a quick gander on Twitter to see if there were any tweets from India. Nada – mostly from Americans tweeting about the Yankees.
The minute and a half long advert has been beautifully shot in several different locations around India – Jodhpur, Varanasi, Ladakh, Delhi, Indore, Mumbai and Pondicherry to name just a few. It’s all about the day in the life of a cricketer in India, whoever and wherever you are in the country. This advert will resonate with you if you’ve ever played the sport – it captures the passion, energy and dedication that everyone experiences at some stage during sport.
Senthil Kumar, the creative director at JWT India had this to say – “It has to make every person who watches it want to go out and play. It’s not just the 15 players on the bench but the millions who could break into the team any time. If the team is complacent they better watch out, because everybody has the same intensity.”
If I’m honest, I’m the Indian that DOESN’T LIKE cricket. Why? I’m not sure, I was good at it back in the day. It’s bored me ever since my childhood, however this advert definitely brings back memories of my summer vacation in India. I need to go back to the motherland next year