Has H&M ever looked so good? The wonders of good lighting, good setting and great photography can make or break the way collection is received in my opinion. Fortunately for H&M Joel Rohdin captured some great shots of their 2012 Autumn/Winter Mens Collection as seen in the following studio images. The short lookbook sees Sweedish model Gabriel Gronvik decked in some of the brands more sophisticated and refined pieces. The styling for the shot is exquist, showcasing textures and colours expertly. I have nothing but praise for this lookbook, I actually want every single piece especially the purple coat hanging off the shoulder of Gabriel and the to die for lookbook ending outfit. Peep a slice of what H&M have to offer after the cut.

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