When a brand’s campaign sparks such inspiration that it makes you want to travel across the globe, it has been successful no matter what it is marketing. In this case it just so happens to be an incredible new range of Geox footwear names Amphibiox, and with as much tech as your new iPhone 5 (almost), they are sure to impress. So take a moment to explore the feature filled new website and I will delve deeper into Geox and their Cherapunjee adventures.
Now most of us probably feel Britain has some pretty awful weather, an average of 650mm of rain per year in London (apparently) but this is nothing compared to Cherapunji’s colossal 11,777mm! So where on Earth could have been a better place to test Geox’s new collection of breathable waterproof footwear? Absolutely nowhere I tell you. By documenting four peoples journey to the town in Northern India wearing the new footwear, Geox have produced a stunningly beautiful campaign for a fully functioning collection of footwear. The first thing I did with mine was to run them under the kitchen tap; I promise you they are waterproof.
My personnel favorite traveller was Venetian tour guide Andrea, the rainforest footage was spectacular and like with all the others, they really capture an amazing sense of atmosphere and nature, you get the feeling that your screen will start leaking water if the footage plays any longer.
From a design point of view, I am only going to judge the pair that I have and therefore have hands on experience with, that being the Aleksi. They combine an urban and country heritage aesthetic that makes them highly adaptable, which I hope to prove with a couple of looks in just a moment. The Aleksi has a characteristic brogue design and Geox seem to have shown a ‘one step ahead’ attitude towards trends with their use of Fabric Blocking, I shall direct you towards this article on the topic by our friends over at Fashionbeans. As they should be, the boots are also warm and comfortable making them a perfect addition to your wardrobe during the cold winter months, if they survived Cherapunji, they can survive the tame Great Britain.
Now back to adaptability I am going to present two looks in which these could be worn. The first I found over on a blog, it certainly has some heritage elements but is rather smart and gentlemanly. I am going to use Green H&M Cords to really get a warm winter feel with some on trend colouring, a simple ASOS Oxford Shirt, this Grey Bow Tie by Pocket Square Clothing because they are such a great brand and a Brown Zara Messenger Bag finish it off (I will hope you already have a basic brown belt). On your feet of course, the Geox Aleksi boots.
The second look will have more of a heritage feel and be more casual. Let’s start with some Edwin Straight Leg Jeans because you know I love them, a Topman Checked Shirt up top (under which you could put a grey t-shirt to really get your layering on), over which we will layer a H&M Corduroy Shearling Jacket and proceed to put our Geox Aleksi‘s on our feet.
So there you have it: two looks, four travellers, a whole range of footwear and one breath taking campaign. Who knew wearing a pair of shoes could make me wish for rain!