AllSaints have dusted off the covers of their new Autumn/Winter Campaign with the release of a new short film and interactive website. The new campaign sees the brand link up with young upcoming talented individuals across a number of different worlds including art, dance, music, film and literature. The campaign stars ballerina Vita Kan, violinist Marques Toliver, poet Greta Bellamacina, film-maker Laura Gosh and singer Sophie Dickens. Now guided under the direction of new Chief Creative Officer, Wil Beedle, the 2012 Autumn/Winter campaign showcases their new intention to be more inventive and innovative. More after the cut.
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The A/W offer combines collection of iconic silhouettes and innovative fabrics although their signature dark colour combinations remain intact.
‘Our definitive reference point still very much exists. AllSaints fans will be delighted as the signature innovative fabrications, definitive silhouettes and iconic leathers are still there, just upgraded and developed with better fit, quality and finish and with new interesting shapes and more attractive.’
‘We want to celebrate this moment where the brand’s new wave of creative energy intersects with the cultural climate of the city as a global epicenter of metropolitan cool – and with those independent, spirited London-based innovators who, like AllSaints, are pulsing with unapologetic expressive inspiration.’
YIN: I had to hop onto this post and give my opinion. It’s a great look for AllSaints to team up with these up and coming UK talent to promote their new collection, it definitely sticks to the brand’s dark colour palette roots whilst taking a more refined and minimalist approach.