To mark the launch of their Special K Cracker crisps Kellogg’s took to Soho to open an experimental pop-up store where customers exchange tweets rather than money for their new product. Located on Meard Street The Tweet Shop boasts a snacking area and a community board, which is actually a screen with a live feed of the buzz being created in real time. The ingenious campaign is topped off with “Special K girls” in the signature red dresses that have become synonymous with the brand, who encourage customers to use the hashtag #tweetshop to post a review or comment in return for a free bag of crisps that would normally retail for 60p. Smart idea.
Words by RICHARD